This Privacy Policy described the types of information that Makita U.S.A., Inc. (“We,” “Our,” “Us,” or the “Company”) may collect from your or that you may provide to us and our practices for collecting, using, maintaining, and disclosing that information.

This policy applies to information we collect in connection with the following (the “Services”):

• When you visit www.makitatools.com (our “Website”);
• When you create an account on our Website;
• Via email, mail, and telephone communications with you;
• When you register a purchase of one of the Company’s tools with Us;
• When you enroll in a contest, sweepstakes, or other promotion offered or sponsored by Us;
• When you scan an electronic identification with Us at a trade show or convention.

This policy does not apply to information collected by any third party. Nor does this policy apply to information we collect from our own employees.

Please read this policy carefully. If you do not agree with Our policies, do not disclose your information to Us.

Children Under the Age of 16

We do not knowingly collect personal information from children under 16. If you are under 16, do not use the Services or provide any information to Us.

Information We May Collect About You

We may collect or receive the below categories of personal information. Fewer than all of the below categories may be collected or received:

• Identifiers, including

  • Your real name
  • Your postal address
  • Your email address
  • Your telephone number
  • Your birth year
  • Your preferred language

• Digital information, including;

  • Your Internet Protocol Address
  • Automatic “preference signals” communicated by your internet browser

• Employment information, including

  • Your employer
  • Your employment history
  • The trade(s) in which you are engaged

• Commercial information, including

  • Products or services you have purchased or obtained from Us;
  • Products you have viewed on the Website;
  • Your purchasing history and tendencies as it relates to Our tools;
  • Inferences we draw about you based on your use of the Services reflecting your preferences

• Sensitive personal information, which is limited to log-in information and your password if you create an account on Our Website.

We may aggregate or de-identify the information described above. Aggregated or de-identified information is not subject to this policy.

How We Collect Personal Information

• Identifiers and employment information is collected as follows:

  • Provided by you when you fill in forms on our Website, create an account on our Website, register a tool with Us, sign up for email marketing, sign up for one of Our promotions, contests, or sweepstakes, or contact us with other inquiries;
  • Provided to us by co-sponsors of contests, promotions, and sweepstakes;
  • On occasion, we purchase lists of individuals from third parties engaged who are known to be engaged in specific trades;
  • Provided by you when you scan your identification with Us at one of Our booths at trade shows or conventions.

• Digital information is collected as follows:

  • As you access Our Website, we use automatic data collection technologies to gather information of what pages/products you view, details about your device(s), equipment, connection, and stored information such as files and metadata.
  • We may use these use these technologies for targeted advertising. For information on how you can opt out of tracking and targeted advertising, click here Makita U.S.A | Opt-Out Submission Form. The technologies we may use include:
    • Cookies. A small file is placed on your device.
    • Beacons. Portions of Our Website and emails to you may contain small files known as web beacons which permit us to count users who have visited those pages or screens or opened email and for other usage statistics.
    • Pixels. Tracking pixels are similar to cookies and are used to track user behavior and web traffic.

• Commercial information is collected as follows:

  • Provided by you when you register a purchase of a tool with Us or contact one of Our Factory Service Centers for warranty service;
  • Provided to us by co-sponsors of contests, promotions, and sweepstakes;
  • Provided by your internet browser when you view products on our Website; and
  • Provided by you when you fill in forms on our Website, create an account on our Website, register a tool with Us, sign up for email marketing, sign up for one of Our promotions, contests, or sweepstakes, or contact us with other inquiries.

• Sensitive personal information is provided by you when you create an account on Our Website.

How We Use Your Information

We may use the categories of personal information that we collect or that you provide to us as follows:

• Identifiers and employment information:

  • To communicate with you, including in response to your inquiries and fulfil your requests;
  • To provide you with information about Our products and services;
  • To provide products or services you have requested from Us; and
  • To develop market intelligence.

• Digital Information

  • To develop and optimize Our Website;
  • To provide you with targeted advertising about good and services that may be of interest to you; and
  • To track the usage of Our Website.

• Commercial Information

  • To confirm your eligibility for warranty service provided by Us;
  • To develop market intelligence; and
  • To provide you with information about Our products and services.

• Sensitive personal information

  • To create, maintain, customize, and secure your account on Our Website.

Sale and Sharing of Personal Information

We do not sell your personal information in exchange for monetary compensation. We may disclose your personal information for non-monetary compensation by allowing third parties, including online advertising services and marketing partners, and for targeted advertising. Additionally, We run promotions and contests which are co-sponsored by other businesses. If you provide your personal information to us to participate in such promotions and contests, we share that information with co-sponsors. This information is used by us for targeted advertising and to develop market intelligence.

You have the right to opt out of the sharing of your personal information at any time but doing so will render you ineligible for certain contests.

The categories of information We share are: identifiers and digital information.

We do not sell or share your sensitive personal information for any purpose.

Data Retention

We retain the information we collect for various periods of time depending on the type of information, its use, and the choices you communicate to us regarding your information. We retain the information we collect as long as necessary for the purposes it is used as described in this policy and as long as required for ongoing transactions and services requested by you, our legitimate business purposes, and as permitted by law.

Privacy Rights For California Residents

If you live in California, the California Consumer Privacy Act (“CCPA”) grants you additional rights regarding your personal information as follows:

• You have the right to know what personal information We have collected about you, including the categories of personal information we collect, the categories of sources from which it is collected, the purpose of such collection, the purposes for which We share your personal information, the categories of third parties to whom we disclose such information, and what specific information We have collected about you.

• You have the right to request We delete and request our service providers to delete any of your personal information that we have collected and retained, subject to certain exceptions, including:

  • Where the information is required to complete the transaction for which We collected the personal information;
  • Detection of security incidents, protection against malicious, deceptive, or illegal activity, and prosecution of responsible parties;
  • Address technical errors affecting the functionality of Our Website;
  • Compliance with the California Electronic Communications Privacy Act;
  • Other internal and lawful uses of the information that are compatible with the context in which it was provided to us;
  • Where the information is necessary to comply with a legal obligation; and
  • To enable internal uses of the information that are aligned with the consumer’s expectations based on your relationship with Us.

• The right to correct personal information that we maintain about you if you believe it to be incorrect. We may request documentation to validate such a request. For information contained in an account you create on Our Website, you may log into your account and edit your profile.

• The right to opt-out of the sharing of your personal information. To exercise this right, click here Makita U.S.A | Opt-Out Submission Form or by clicking the “Do Not Sell or Share my Personal Information” links elsewhere on Our Website. Moreover, Our Website is designed to recognize opt-out preference signals communicated by your internet browser’s (assuming your browser or extension supports such technology). Receipt of such a signal is interpreted by Us as an exercise of your right to opt-out of the sharing of (we do not sell) the personal information associated with the browser or device communicating the signal and any associated person, if We have the ability to connect the signal to a consumer.

• You have the right not to receive discriminatory treatment by Us for exercising any of the rights conferred by the CCPA. This extends to Our employees, persons who apply for employment with Us, and Our independent contractors.

• You have the right to know the names and addresses of third parties to whom we disclosed your personal information for direct marketing purposes during the immediately preceding calendar year.

In addition to the methods listed above, you may exercise any of these rights or ask any questions regarding this Privacy Policy by emailing privacy@makitausa.com or by calling 1-800-4-MAKITA. An agent who is authorized to act on your behalf may make exercise any of your rights under the CCPA on your behalf. We may request written confirmation of your agent’s authorization to do so from you and from the agent.

In order to respond to a request to know or a request to delete, we will verify your identity. To do so, We compare the information provided to us in or in connection with your request to the information We have in Our system. We consider your identity to be verified if the information you provided to US matches the name we have in our system and at least two of the following pieces of information: email address, physical address, or telephone number. Alternatively, if you have previously created an online account through Our Website, We consider your identity to be verifiable in the username and password you provide to Us matches our records.

Exercises of your right to opt out of the sale or sharing of your personal information are processed automatically. We will confirm receipt of a request to know, request to delete, or request to correct within ten business days. We endeavor to respond to such requests within forty-five days of receipt but, depending on the circumstances, we may require up to an additional 45 days. In that event, we will notify you in writing.

From time-to-time, we run contests and promotions, including rebates and sweepstakes for prizes where no purchase is necessary. These may qualify as financial incentives under the CCPA. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the contest or promotion’s material aspects. Participating in such contests and promotions requires your opt-in consent, which you may revoke at any time.

Update Information

This Privacy Policy was last updated on April 1, 2026.