Thursday, November 15, 2018

MAKITA NAMED OFFICIAL SPONSOR OF SNOCROSS RACING

Makita extends snocross sponsorship as Official Power Tool through race day activation, media, and contingency programs

November 14, 2018, La Mirada, CA – Makita® U.S.A. Inc., the innovation leader in cordless tools, has been named the Official Power Tool of International Series of Champions (ISOC).

As a long time sponsor of top snocross teams, Makita continues the partnership for another season with ISOC, parent-company of the AMSOIL Championship Snocross, as an official sponsor. The sponsorship includes race day activation and tool demonstrations, media program, a new contingency program, and the Makita Power Tower, the elevated on-track race managers’ communication platform.

“Makita believes in the synergy this partnership provides,” said Brent Withey, senior director of brand marketing, Makita U.S.A. “Snocross aligns perfectly and allows us to further connect with fans, the people using the tools every day. In addition to being the Official Tool of ISOC, we are also the title sponsor of Warnert Racing, one of the premier race teams.”

To provide overall support for the sport, Makita is introducing a new contingency program. The Makita Power Contingency Snocross Program allows all racers, in all classes and all ages, to compete for a chance to win Makita LXT^® Brushless Cordless Tool Kits. As the Official Power Tool of ISOC, Makita tools will be at work on race day by teams in the pits, fans testing tools at the on-site activation, and ISOC staff building the race course.

“We are excited about the partnership with Makita and their new contingency program,” said ISOC president Carl Schubitzke. “We have always relied on Makita tools in extreme weather conditions and we are looking forward to getting their great products into the racers, mechanics, and spectators hands.”

Makita’s sponsorship presence will extend beyond the race track with the Makita All-Terrain Slayer Sweepstakes. This national sweepstakes offers fans a chance to win a Makita Edition 2019 Can-Am Maverick^™ X3 Turbo, or Makita’s latest innovation in 18V X2 LXT (36V) cordless tools and power equipment and a Kicker Bluetooth^® speaker and headphone set. The Makita All-Terrain Slayer Sweepstakes opens on December 3, 2018, and runs through the end of March 2019.

The 2018-19 season runs through March and includes national broadcast coverage on the CBS Sports Network.

About ISOC

AMSOIL Championship Snocross, Powered by Ram, is owned and operated by the International Series of Champions (ISOC) out of Albertville, Minn. For more information on its events and schedules, go to snocross.com. Press inquiries can contact Miranda Hopp at miranda@snocross.com

About Makita

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S. Call 800/4-MAKITA or visit makitatools.com. Find Makita on Facebook, Twitter, Instagram and YouTube @makitatools

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Wayne Hart
Sr. Communications Manager
Makita U.S.A., Inc.
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